Your acquirer is costing you more than fees.

Every declined first deposit is acquisition spend you already paid for. Here’s where generic PSPs lose it, and what changes when you switch.

Apply to onboard Get a free FTD audit

Four ways generic PSPs lose your FTDs.

Shared MIDs. One bad merchant on the pool and your approvals drop with theirs.
Frozen payouts. Reserves and holds appear without warning, right when you’re scaling.
Static routing. One acquirer, one shot. A soft decline is treated as final.
No first-deposit focus. FTDs are scored like every other payment, so issuers see high risk and say no.

What changes with FtdPay.

Your own dedicated MID, matched to your vertical and GEOs.
Multi-acquirer routing that sends each FTD where it’s most likely to be approved.
Soft-decline recovery on the next-best acquirer, within card-scheme retry rules.
Local payment fallback (Pix, UPI, open banking, local wallets) when a card fails.
Pre-deposit fraud screening that stops bad FTDs before they become chargebacks.
Settlement in T+1, with reserves agreed up front.

The leak

Where the money goes.

At a 38% issuer decline rate, more than a third of the players who reach the pay button never fund. You paid the affiliate, the media and the bonus for every one of them.

Calculate your leakage

Checkout funnel, generic PSP38% decline rate

Clicked ad10,000

Reached checkout7,400

Attempted deposit6,100

Declined at issuer−2,318

Successful FTD3,782

Illustrative funnel: 2,318 of 6,100 deposit attempts declined (38%).

Switching takes days, not months.

Run FtdPay alongside your current provider first. Route part of your FTD traffic through us, compare approval rates, then move the rest when the numbers prove it.

Apply

One online application: business, licensing, volumes and GEOs. Documents can follow later.

~10 min

Get matched

Our risk team pairs you with the right acquirers and MIDs for your vertical and GEO mix.

~12 hrs

Integrate

Plug in with our API, SDK or hosted checkout. Sandbox access from day one.

~1 day

✓

Go live

Start processing FTDs on a dedicated MID, backed by our uplift guarantee.

48h total

Stop losing the depositors you paid for.

Tell us about your business. A merchant specialist will follow up with your quote and MID options within one business day.