How much are declined FTDs costing you?
Enter your numbers. See how many paid-for depositors you lose every month, and what a better approval rate is worth.
FTDs lost per month0
Acquisition spend wasted per month$0
First-deposit volume lost per year$0
FTDs recovered per month in this scenario0
First-deposit volume recovered per year$0
Get my free FTD auditHow we calculate
FTDs lost = attempts × (100% − approval rate). Spend wasted = FTDs lost × CPA. Volume lost per year = FTDs lost × average first deposit × 12. FTDs recovered = attempts × improvement (points). Figures cover first deposits only; redeposits and lifetime value would add to them. This is an estimate, not a quote or a guarantee.
Turn the estimate into a real number.
A free FTD audit uses your actual decline data. Results in 48 hours.